Wix Image Sizes — Hero, Banner, Blog & Gallery Dimensions
Wix serves every uploaded image through its own CDN, automatically generating responsive WebP versions and cropping each one to fit the element it lands in. Uploading at the right source size keeps hero sections crisp on wide screens, stops blog thumbnails from looking soft in the feed, and avoids the heavy originals that drag down your page speed. Here are the dimensions that matter, plus a quick-reference table.
Wix Image Sizes at a Glance
| Asset | Recommended Dimensions | Aspect Ratio | Notes |
|---|---|---|---|
| Hero / banner image | 1920 x 1080 | 16:9 | Full-width section; keep focal point centered for mobile |
| Section / strip background | 1920 x 1080+ | 16:9 | Spans full browser width; Wix scales and crops responsively |
| Blog post thumbnail / cover | 880 x 586 | 3:2 | Used in the Wix Blog feed and at the top of the post |
| Gallery image (Pro Gallery) | 1000 x 1000+ | Any | Upload at least 1000px on the long edge; Wix crops to your layout |
| Logo | 250 x 100 | Varies | PNG with transparency; header renders it small, so keep it simple |
| Favicon | 96 x 96 | 1:1 | Square; displayed at 16x16–32x32 in the browser tab |
Wix Blog Image Size
The Wix Blog uses a single cover image for each post at 880x586 pixels (a 3:2 ratio). That same image is the thumbnail in the blog feed, the header at the top of the post, and the preview when someone shares the link. Upload at this size — or a 3:2 multiple of it — so the feed thumbnail and the in-post header crop identically.
| Recommended upload | 880 x 586 px (3:2) |
| Where it appears | Feed thumbnail, post header, and the link-share preview |
| Sharper option | Upload at 2x (1760 x 1172) and let Wix downscale for retina screens |
| Formats | JPG or PNG; Wix compresses and serves WebP automatically |
Resize an image to 880x586 → Pick the “Blog Post Thumbnail” preset in the Wix platform.
Wix Gallery Image Size
Wix galleries — including the Pro Gallery — crop your images to whatever grid, masonry, or slider layout you choose, so there is no single fixed dimension. Upload each image at at least 1000 pixels on its longest edge (square images work well at 1000x1000). Wix then generates the responsive sizes it needs for thumbnails and the full-screen expand view, so a larger source keeps both looking crisp.
| Minimum upload | 1000 px on the longest side |
| Consistent grids | Use one aspect ratio (e.g. 1:1 or 4:3) across the set so the layout stays even |
| Performance | Avoid uploading massive originals — Wix re-encodes, but a leaner source loads faster |
Resize a gallery image to 1000x1000 → Pick the “Gallery Image” preset in the Wix platform.
Wix Logo & Favicon Size
Wix doesn’t enforce a fixed logo dimension because the header renders it small and scales to fit. Upload a PNG with a transparent background at around 250x100 pixels (or larger at the same proportions) so it stays sharp on retina headers. The favicon — the tiny icon in the browser tab — should be a square image, ideally 96x96; Wix resizes it down to the 16x16–32x32 the browser actually displays, so use a simple, high-contrast mark rather than your full logo.
| Logo | ~250 x 100 px, PNG with transparency; keep it legible at small header sizes |
| Favicon | 96 x 96 px square (1:1); displayed at 16x16–32x32 in the tab |
| Favicon design | Use a single icon or initial — full wordmarks become unreadable at tab size |
Resize a favicon to 96x96 → Pick the “Favicon” preset in the Wix platform.
Wix Image Optimization Tips
- Let Wix handle the formats: Wix automatically compresses uploads and serves modern WebP versions through its CDN. Upload a clean JPG or PNG master — you don’t need to convert to WebP yourself.
- Don’t upload at the displayed size: a hero that shows at 1920px wide needs at least a 1920px source. Upload smaller and it looks soft once Wix scales it up for retina screens.
- Design hero text for the center: Wix re-crops full-width sections on tablet and mobile, trimming the sides. Keep headlines and subjects within the centered safe zone.
- Keep one aspect ratio per gallery: mixing portrait and landscape sources makes grid and masonry layouts look ragged. Crop the set to a single ratio before uploading.
- Trim oversized originals: Wix re-encodes everything, but a 6000px phone photo still uploads slowly and wastes storage. Resize to the target dimensions first for a faster workflow.
- Use a simple favicon: at 16x16–32x32 a full logo turns to mush. Pick one letter or icon with strong contrast so it reads in the tab.
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Social Media Image Size Cheat Sheet (2024)
| Platform | Type | Dimensions |
|---|---|---|
| Post (Square) | 1080 x 1080 | |
| Post (Portrait) | 1080 x 1350 | |
| Post (Landscape) | 1080 x 566 | |
| Story / Reel | 1080 x 1920 | |
| Profile Photo | 320 x 320 | |
| TikTok | Video Cover | 1080 x 1920 |
| Profile Photo | 200 x 200 | |
| YouTube | Thumbnail | 1280 x 720 |
| Channel Banner | 2560 x 1440 | |
| Profile Photo | 800 x 800 | |
| Post (Landscape) | 1200 x 630 | |
| Post (Square) | 1200 x 1200 | |
| Cover Photo | 820 x 312 | |
| Profile Photo | 170 x 170 | |
| Event Cover | 1200 x 628 | |
| X (Twitter) | Profile Photo | 400 x 400 |
| Header Photo | 1500 x 500 | |
| In-Stream Photo | 1600 x 900 | |
| Card Image | 1200 x 628 | |
| Post Image | 1200 x 627 | |
| Cover Photo | 1584 x 396 | |
| Profile Photo | 400 x 400 | |
| Company Logo | 300 x 300 | |
| Standard Pin | 1000 x 1500 | |
| Idea Pin | 1080 x 1920 | |
| Board Cover | 600 x 600 | |
| Profile Photo | 165 x 165 | |
| Twitch | Profile Banner | 1200 x 480 |
| Offline / Video Player Banner | 1920 x 1080 | |
| Profile Photo | 256 x 256 | |
| Info Panel | 320 x 100 | |
| Emote (Large) | 112 x 112 | |
| Emote (Medium) | 56 x 56 | |
| Emote (Small) | 28 x 28 | |
| Snapchat | Snap | 1080 x 1920 |
| Geofilter | 1080 x 2340 | |
| Profile Photo | 320 x 320 | |
| Story Ad | 1080 x 1920 | |
| Threads | Profile Photo | 320 x 320 |
| Feed Image | 1080 x 1350 | |
| Feed Square | 1080 x 1080 | |
| Link Preview | 1200 x 628 | |
| Discord | Server Icon | 512 x 512 |
| Profile Avatar | 128 x 128 | |
| Profile Banner | 600 x 240 | |
| Server Banner | 960 x 540 | |
| Invite Splash | 1920 x 1080 | |
| Custom Emoji | 128 x 128 | |
| Sticker | 320 x 320 | |
| Role Icon | 64 x 64 | |
| Post Image | 1200 x 675 | |
| Community Banner | 1920 x 384 | |
| Avatar / Community Icon | 256 x 256 | |
| Old Reddit Thumbnail | 70 x 70 | |
| Status (Story) | 1080 x 1920 | |
| Business Catalog | 1024 x 1024 | |
| Profile Photo | 500 x 500 | |
| Group Icon | 500 x 500 | |
| Telegram | Channel Post Photo | 1280 x 1280 |
| Story | 1080 x 1920 | |
| Sticker | 512 x 512 | |
| Profile Picture | 512 x 512 | |
| Channel / Group Icon | 512 x 512 | |
| Spotify | Canvas (Looping Video) | 1080 x 1920 |
| Cover Art | 3000 x 3000 | |
| Show / Podcast Artwork | 3000 x 3000 | |
| Profile Image (Artist) | 750 x 750 | |
| Playlist Cover | 640 x 640 | |
| Substack | Newsletter Header | 1456 x 816 |
| Post / Section Hero | 1456 x 816 | |
| Publication Logo | 256 x 256 | |
| Profile Photo | 256 x 256 | |
| Medium | Story Cover | 1500 x 750 |
| Topic / Tag Header | 1500 x 750 | |
| Publication Logo (Horizontal) | 600 x 60 | |
| Publication Logo (Square) | 500 x 500 | |
| Profile Photo | 500 x 500 | |
| Bluesky | Profile Avatar | 1000 x 1000 |
| Profile Banner | 3000 x 1000 | |
| Post Image (Portrait) | 1200 x 1500 | |
| Post Image (Landscape) | 1200 x 675 | |
| Link Card Preview | 1200 x 630 | |
| Etsy | Listing Photo (Square) | 2000 x 2000 |
| Listing Photo (4:3) | 2700 x 2025 | |
| Search Thumbnail | 570 x 456 | |
| Shop Banner (Big) | 1200 x 300 | |
| Shop Banner (Large) | 3360 x 840 | |
| Shop Icon | 500 x 500 | |
| Wix | Hero / Banner | 1920 x 1080 |
| Section Background | 1920 x 1080 | |
| Blog Post Thumbnail | 880 x 586 | |
| Gallery Image | 1000 x 1000 | |
| Logo | 250 x 100 | |
| Favicon | 96 x 96 |
Frequently Asked Questions
What is the best image size for Wix?
It depends on where the image goes. Full-width hero and banner sections look best at 1920x1080 pixels (16:9), blog cover images are 880x586 (3:2), and gallery images should be at least 1000 pixels on the longest side. Wix automatically compresses every upload and serves responsive WebP versions, so always work from a source that’s as large as the spot where it’s displayed.
What size is a Wix banner image?
A Wix banner or hero image should be 1920x1080 pixels (16:9). That matches the maximum content width of the classic Wix editor and stays sharp on large desktop screens. Because Wix re-crops full-width sections on mobile, keep your text and main subject centered so they aren’t trimmed off on phones.
What is the Wix blog image size?
Wix Blog cover images are 880x586 pixels (3:2). The same image is used as the thumbnail in the blog feed, the header at the top of the post, and the link-share preview. Uploading at 880x586 — or a 3:2 multiple like 1760x1172 for retina sharpness — keeps the feed and post crops identical.
What size should a Wix gallery image be?
Upload gallery images at a minimum of 1000 pixels on the longest edge. Wix galleries and the Pro Gallery crop to whatever grid, masonry, or slider layout you pick, so there’s no single fixed size — a larger source lets Wix generate sharp thumbnails and full-screen expand views. Use one aspect ratio across the set for an even layout.
What size is a Wix favicon?
A Wix favicon should be a square image, ideally around 96x96 pixels. Browsers display the favicon at just 16x16 to 32x32 pixels in the tab, so Wix resizes your upload down. Use a single icon or initial with strong contrast rather than a full wordmark, which becomes unreadable at that size.
Does Wix compress my images?
Yes. Wix automatically compresses every uploaded image and serves responsive WebP versions through its CDN. You don’t need to convert files to WebP yourself — just upload a clean JPG or PNG master at the right dimensions and let Wix generate the optimized versions for each device.