Etsy Listing Image Size — Photo, Banner & Shop Icon Dimensions
Etsy photos are how buyers judge your products, and the right dimensions keep them sharp when shoppers zoom in. Use large, high-resolution uploads for listings and match the recommended sizes for your shop branding.
All Etsy Dimensions
Listing Photos
- 2000 x 2000 — Square photo (2000px on the shortest side, recommended)
- 2700 x 2025 — Landscape photo (4:3, Etsy's default display ratio)
- Etsy supports uploads up to 10MB; aim for 1–2MB for faster loading
Search Thumbnail
- 570 x 456 — How your lead photo is cropped in search results (5:4)
Shop Branding
- 1200 x 300 — Big shop banner (4:1)
- 3360 x 840 — Large shop banner (4:1, full-width)
- 500 x 500 — Shop icon (cropped to a circle)
Etsy Image Optimization Tips
- Upload large for zoom: Etsy recommends at least 2000px on the shortest side so buyers get a sharp image when they zoom in on details.
- Shoot square when possible: the thumbnail crops to 5:4, but a square 2000x2000 photo gives Etsy the most flexibility across listing and search views.
- Lead with your best photo: the first listing image becomes your search thumbnail, so make it clean, well-lit, and centered on the product.
- Keep banner text centered: banners scale across devices and crop on mobile, so keep your shop name and key elements in the middle.
- Use a simple shop icon: the 500x500 icon displays small and circular, so a clear logo or mark works better than a busy photo.
Drop an image here or click to browse
Social Media Image Size Cheat Sheet (2024)
| Platform | Type | Dimensions |
|---|---|---|
| Post (Square) | 1080 x 1080 | |
| Post (Portrait) | 1080 x 1350 | |
| Post (Landscape) | 1080 x 566 | |
| Story / Reel | 1080 x 1920 | |
| Profile Photo | 320 x 320 | |
| TikTok | Video Cover | 1080 x 1920 |
| Profile Photo | 200 x 200 | |
| YouTube | Thumbnail | 1280 x 720 |
| Channel Banner | 2560 x 1440 | |
| Profile Photo | 800 x 800 | |
| Post (Landscape) | 1200 x 630 | |
| Post (Square) | 1200 x 1200 | |
| Cover Photo | 820 x 312 | |
| Profile Photo | 170 x 170 | |
| Event Cover | 1200 x 628 | |
| X (Twitter) | Profile Photo | 400 x 400 |
| Header Photo | 1500 x 500 | |
| In-Stream Photo | 1600 x 900 | |
| Card Image | 1200 x 628 | |
| Post Image | 1200 x 627 | |
| Cover Photo | 1584 x 396 | |
| Profile Photo | 400 x 400 | |
| Company Logo | 300 x 300 | |
| Standard Pin | 1000 x 1500 | |
| Idea Pin | 1080 x 1920 | |
| Board Cover | 600 x 600 | |
| Profile Photo | 165 x 165 | |
| Twitch | Profile Banner | 1200 x 480 |
| Offline / Video Player Banner | 1920 x 1080 | |
| Profile Photo | 256 x 256 | |
| Info Panel | 320 x 100 | |
| Emote (Large) | 112 x 112 | |
| Emote (Medium) | 56 x 56 | |
| Emote (Small) | 28 x 28 | |
| Snapchat | Snap | 1080 x 1920 |
| Geofilter | 1080 x 2340 | |
| Profile Photo | 320 x 320 | |
| Story Ad | 1080 x 1920 | |
| Threads | Profile Photo | 320 x 320 |
| Feed Image | 1080 x 1350 | |
| Feed Square | 1080 x 1080 | |
| Link Preview | 1200 x 628 | |
| Discord | Server Icon | 512 x 512 |
| Profile Avatar | 128 x 128 | |
| Server Banner | 960 x 540 | |
| Invite Splash | 1920 x 1080 | |
| Custom Emoji | 128 x 128 | |
| Sticker | 320 x 320 | |
| Role Icon | 64 x 64 | |
| Post Image | 1200 x 675 | |
| Community Banner | 1920 x 384 | |
| Avatar / Community Icon | 256 x 256 | |
| Old Reddit Thumbnail | 70 x 70 | |
| Status (Story) | 1080 x 1920 | |
| Business Catalog | 1024 x 1024 | |
| Profile Photo | 500 x 500 | |
| Group Icon | 500 x 500 | |
| Telegram | Channel Post Photo | 1280 x 1280 |
| Story | 1080 x 1920 | |
| Sticker | 512 x 512 | |
| Profile Picture | 512 x 512 | |
| Channel / Group Icon | 512 x 512 | |
| Spotify | Canvas (Looping Video) | 1080 x 1920 |
| Cover Art | 3000 x 3000 | |
| Show / Podcast Artwork | 3000 x 3000 | |
| Profile Image (Artist) | 750 x 750 | |
| Playlist Cover | 640 x 640 | |
| Substack | Newsletter Header | 1456 x 816 |
| Post / Section Hero | 1456 x 816 | |
| Publication Logo | 256 x 256 | |
| Profile Photo | 256 x 256 | |
| Medium | Story Cover | 1500 x 750 |
| Topic / Tag Header | 1500 x 750 | |
| Publication Logo (Horizontal) | 600 x 60 | |
| Publication Logo (Square) | 500 x 500 | |
| Profile Photo | 500 x 500 | |
| Bluesky | Profile Avatar | 1000 x 1000 |
| Profile Banner | 3000 x 1000 | |
| Post Image (Portrait) | 1200 x 1500 | |
| Post Image (Landscape) | 1200 x 675 | |
| Link Card Preview | 1200 x 630 | |
| Etsy | Listing Photo (Square) | 2000 x 2000 |
| Listing Photo (4:3) | 2700 x 2025 | |
| Search Thumbnail | 570 x 456 | |
| Shop Banner (Big) | 1200 x 300 | |
| Shop Banner (Large) | 3360 x 840 | |
| Shop Icon | 500 x 500 |
Frequently Asked Questions
What is the best Etsy listing photo size?
Etsy recommends listing photos be at least 2000 pixels on the shortest side. A square 2000x2000 image is a safe, high-quality choice that stays sharp when buyers zoom in and crops cleanly across listing and search views.
What aspect ratio does Etsy use for listing photos?
Etsy displays listing photos at a 4:3 landscape ratio (for example, 2700x2025). Your first photo is also cropped to roughly 5:4 (570x456) as the search thumbnail, so keep your product centered to look good in both.
What size is an Etsy shop banner?
The big shop banner is 1200x300 pixels and the large full-width banner is 3360x840 pixels — both use a 4:1 aspect ratio. Keep your shop name and key visuals centered since banners crop on smaller screens.
What size is the Etsy shop icon?
The Etsy shop icon is 500x500 pixels and is cropped to a circle. It displays small, so use a simple, centered logo or mark rather than a detailed photograph.
Recommended gear
Better product photos = better listings
The lighting, backdrop, and ring light Etsy sellers use to shoot pro-grade product photos at home. Affiliate links — purchases help keep this tool free.
Foldio3 collapsible light box
25" with built-in LEDs
Magnetic-fold studio in a box. Even, shadow-free product shots with white, black, gray, or backdrop. The fastest jump from phone-snap to listing-ready.
Neewer 18" ring light + stand kit
Bi-color LED
The selling-on-Etsy classic. Soft, even light for product close-ups and reels. Adjustable color temperature matches indoor/daylight setups.
Vinyl product photography backdrop set
Multiple textures
Wipeable, wrinkle-free vinyl in marble, wood, concrete. Swap backgrounds in seconds for cohesive listing photos across a whole shop.
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