Amazon Product Image Size Requirements

Main Image Requirements

The main image is the one Amazon shows in search results, and it is held to far stricter rules than the rest of your gallery. Break one and Amazon can suppress the listing until you replace the photo.

• Pure white background: RGB 255, 255, 255 exactly. Pure white blends into Amazon’s search and detail pages; an off-white or lightly shadowed backdrop reads as gray against them.
• 85% frame fill: the product must occupy at least 85% of the image, showing the entire item without touching or being cut off by the frame edge.
• Photograph, not illustration: main images must be real photos of the actual product. Drawings, renders, and mockups are not allowed outside categories like books and media.
• Nothing but the product: no text, logos, watermarks, borders, inset images, badges, or decorative props. Accessories that don’t come in the box can’t appear either.
• 1000px on the longest side turns on zoom: below that, shoppers cannot magnify the image. Upload larger — 1600px or more — for a sharp zoom.

Zoom: 1000px Works, 1600px Is Better

There are three separate numbers here and they get conflated constantly. Amazon accepts an image at 500 pixels on the longest side. Zoom activates at 1000 pixels. And Amazon recommends 1600 pixels or larger because zoom at exactly 1000px magnifies a small file and looks soft.

• 500px longest side: the floor. Anything smaller is rejected on upload.
• 1000px longest side: zoom becomes available. This is a minimum, not a target.
• 1600px+ longest side: Amazon’s recommendation for a clean zoom experience.
• 2000 x 2000 square: a practical default — comfortably over the recommendation, square so it crops predictably, and small enough to stay well under the 10MB file cap.
• 10000px longest side: the ceiling. There is no benefit to approaching it; you will hit the 10MB limit first.

Secondary & Lifestyle Images

Slots 2 through 9 drop nearly every main-image restriction. This is where lifestyle photos, infographics, scale comparisons, and feature callouts belong.

• Up to 9 images per listing: most listings display the first 7 on desktop, and fewer when a video occupies a slot. Front-load the images that sell.
• Any background: shoot in a room, outdoors, on a model — the pure white rule applies to the main image only.
• Text and graphics are allowed: annotate dimensions, call out materials, overlay a size chart. Keep type large; these render small on phones.
• Match the main image resolution: secondary images zoom too. Stay at 1600px or larger on the longest side so a shopper inspecting the stitching sees stitching.
• Square keeps the gallery consistent: mixing aspect ratios makes the thumbnail strip jump as shoppers click through.

Swatch Images for Variations

Swatches are the small color or material chips shoppers click to switch between child ASINs in a variation family. They are the smallest asset on this page by an order of magnitude.

• 30 pixels on the longest side, maximum: swatches render as tiny chips. Square is the convention.
• 72 PPI, JPEG: the preferred resolution and format for swatch uploads.
• Name it with the view indicator: the convention is SKU + .swatch + extension — for example 15774.swatch.jpg.
• Show the material, not the product: at 30 pixels a photo of the whole item is unreadable mush. Crop into the fabric, the finish, the color itself.
• One swatch per child ASIN: each variation in a color or style theme gets its own chip.

Product Video & Thumbnail

Listing videos sit in the image gallery and take a slot from your still images. Amazon generates a thumbnail automatically, but you can replace it — and you should, because the auto-pick is a random frame.

• 1280 x 720 minimum: below 720p Amazon rejects the upload. 1920 x 1080 is the recommended target.
• 16:9 aspect ratio: keeps the video from letterboxing or cropping across desktop, tablet, and phone.
• Upload a custom thumbnail: match the video’s 16:9 frame at 1280 x 720 or larger, and pick a frame that shows the product clearly rather than a title card.
• The thumbnail is not the main image: it lives in the gallery strip and doesn’t need a white background or 85% fill — but it does need to be legible at thumbnail scale.

File Format & Technical Specs

• Accepted formats: JPEG (.jpg / .jpeg), TIFF (.tif), PNG (.png), and GIF (.gif). Animated GIFs are not supported.
• JPEG is preferred: it is the format Amazon recommends and the one that keeps a 2000 x 2000 photograph comfortably under the size cap.
• 10MB maximum file size: larger files are rejected. A quality-80 JPEG at 2000 x 2000 lands nowhere near this.
• sRGB color profile: the web standard, and what Amazon renders against. CMYK is accepted but can shift color unpredictably on screen — convert before you export.
• No transparency in main images: a transparent PNG flattens against Amazon’s background, which is white anyway. Export the white in rather than relying on it.

Selling the same catalog elsewhere? Etsy’s specs differ in almost every respect — no white-background rule, a 4:3 display ratio, and 2000px on the shortest side. See our Etsy listing image size guide for the full comparison, or resize an image to Amazon’s dimensions right now.

Frequently Asked Questions