Google Business Profile Image Sizes — Logo, Cover Photo & Posts

The 250px Floor — and the Two Categories It Skips

Google’s help centre gives one photo spec. The Business Profile API gives the rule that spec is enforced by, and it is more specific: with the exception of PROFILE and COVER category, all photos must measure a minimum of 250px on the short edge, with a file size of at least 10240 bytes. That 10240 bytes is the same 10KB floor the help centre quotes.

Logo

The logo is square and it is subject to the general photo spec: JPG or PNG, 10KB to 5MB, 250x250 minimum, 720x720 recommended. Google does not publish a separate logo dimension, so the recommended resolution is the number to aim at.

• Upload 720x720: Google’s recommended resolution, square, comfortably above the 250px floor, and enough headroom for high-DPI rendering.
• Do not upload 250x250: it is the documented minimum, not a recommendation. It clears the floor by exactly nothing and looks soft everywhere it renders.
• Ship the mark, not the wordmark: the logo renders small and square beside your business name. An icon-only lockup survives; a wordmark with a tagline does not.
• Watch the 10KB floor: this is the one that catches logos specifically. A flat, two-colour logo saved as a 720x720 PNG can compress to well under 10240 bytes and be rejected for being too small a file. Export as PNG-24 rather than a reduced palette if you hit it.
• PNG for flat marks, JPG for photographs: Google accepts both, and only these two.

Cover Photo

This is where the internet is most confident and Google is most silent. There is no published cover photo dimension, no published aspect ratio, and the API explicitly exempts the COVER category from the 250px short-edge floor. The only spec that provably applies is the general one: JPG or PNG, 10KB to 5MB.

• Upload a large landscape image: a 1920x1080 16:9 photo clears every published limit and gives Google plenty of pixels to crop from. The template above is exactly that.
• Centre the subject: Google renders your profile across search, Maps, desktop and mobile, and the crop is not the same in each. Anything you care about belongs away from the edges.
• Setting a cover photo is a preference, not a guarantee. Google says plainly that in some instances, this action doesn’t guarantee the cover photo will show up as the first image for your business. A better-quality photo — including one a customer uploaded — can be shown instead.
• That makes quality the real lever: since you cannot force the placement, the way to win it is to upload the sharpest, best-lit candidate in the set. See the quality rules below.
• Ignore 1080x608: it appears in dozens of guides and in zero Google documents. So does 1024x576. Neither is wrong to upload — both are perfectly good 16:9 landscapes — but neither is a requirement, and neither is worth downscaling a better photo to hit.

Post & Product Photos

Posts and products draw on the same published spec as everything else. Product photos fall under the PRODUCT media category, so unlike the cover photo they are bound by the 250px short-edge floor and the 10KB minimum file size.

• 720x720 square is the safe default: Google’s recommended resolution, and square survives every crop the profile applies.
• The 250px floor is enforced here: a product shot with a short edge under 250px is rejected outright. A cover photo with the same dimensions is not.
• One product, filling the frame: post and product thumbnails render small in the profile carousel. A single subject shot tight beats a styled scene.
• 5MB is the ceiling for everything: it applies to posts, products, logos and covers equally. A 5MB JPEG is a very large photograph — if you are near it, you are probably uploading an unedited camera original.
• Reuse the square master: the same 720x720 you built for the logo grid works for products. If you already produce a 1:1 master for LinkedIn, it drops straight in here.

Photo Quality Tips

Google publishes a quality rule alongside the dimensions, and it is worth reading literally: the photo should be in focus and well lit, and have no significant alterations or excessive use of filters. Because Google decides which photo leads your profile, this rule has more practical effect on what visitors see than any pixel dimension on this page.

• In focus, well lit: the two things Google names first. A sharp phone photo taken near a window beats a soft photo from a better camera.
• No heavy filters or alterations: Google asks for photos that represent the business as it actually looks. A heavily graded, high-contrast edit reads as a stock image and is a candidate for being passed over.
• Do not upscale to hit a number: a 250x250 original stretched to 720x720 is a soft 720x720. The floor exists to stop this; clearing it artificially defeats the point.
• Do not downscale a good photo either: 720x720 is a recommendation, not a maximum. The only hard ceiling is 5MB.
• Compress carefully: the 10KB minimum means aggressive compression can fail an upload outright. If a file is rejected as too small, save at a higher quality rather than resizing.
• Upload more than the minimum set: since Google chooses the lead image from what is available, giving it several strong, well-lit candidates is the only real influence you have over the one it picks.

Frequently Asked Questions